Understanding Internet Privacy Policies
What personal information is collected?
Why is this information necessary?
You should understand why your information is being collected. If you’re making an online purchase, requiring you to provide your name, home address, phone number, and credit card information is reasonable. However, questions about what you do for a living and your household income aren’t necessary. If there are questions beyond those needed to complete your transaction, the purpose of collecting the information should be clearly stated. Look for the chance to opt out of providing unnecessary information, and consider taking your business elsewhere if you can’t complete the transaction without it.
Who will have access to your information?
Does the company share your information with affiliates inside their organization? Do they share data with any outside companies? What are the terms under which information may be shared with the government and law enforcement? If you ever have any questions about who your data is being shared with, contact the company and ask for more information.
How is your information used?
How can you opt out?
Look for opportunities to protect your privacy by calling a toll-free phone number or sending an email to opt out of future targeted marketing messages.
Can you review or correct your personal information?
Look for instructions explaining how to review or request changes to the personal information the company has collected from you.
Who is accountable for the company’s privacy practices?
Does the policy provide contact information for the individual responsible for the company’s privacy practices? Is there an easy way to contact this person by phone or email?
Some policies come with an expiration date. It is important to know when and what will happen when this date arrives. Do they pledge to notify you if there are any future changes? Will they offer you a chance to opt out of having your information used according to the terms of the new policy?
What security measures are in place to protect your personal information?
Find It Fast
Now that you know what to look for, here’s how to find the information you need quickly. Use your browser’s manual search function to jump to key phrases. These keywords are likely to lead you to the information you need: email, marketing, arbitration, waive, waiver, third-party, affiliate, opt-out. Try scanning the policy for any words or phrases in boldface or all caps, since there’s a good chance that the most important information is highlighted this way.