Apps - Why go Subscription-based?

Applications or “apps” are everywhere today – on our phones, tablets and computers. We use apps for business, for home, and for our own learning or enjoyment. Apps are a big part of today’s connected life.  So, what is an app? And are there benefits to moving to a subscription-based platform for the apps you use?

What’s an App?

Applications are programs or software created to make our lives easier.  Apps you likely use already are Microsoft Word or Mac Pages, an internet browser, Adobe Acrobat, and probably many others.  Each app program is designed to give you access to specific functions and resources.

In business, many apps are used for daily operations and key communication.  They may assist with HR functions, Accounting, Project Management, or tracking sales and work flows. A few popular small business apps include:

  • Quickbooks – Accounting/Finance
  • Slack – Business Communication
  • Skype – Video Conferencing
  • Freshdesk – Help Desk & Ticketing
  • Microsoft Office App Suite – Outlook, Word, PowerPoint…
  • Evernote – Organization
  • Mailchimp – Email Marketing

Why Move to Subscription-Based?

We’ve used applications for years.  For some time now, the trend from app developers has been to move from “box” purchases (one-time software purchase) to a subscription-based model.  There are several benefits to moving to subscription-based model for applications instead of a large up-front purchase.  Here are a few of those benefits:

  1. Automatic Updates & Feature Upgrades.
    Old models become outdated quickly and are usually a security vulnerability.  With a subscription, you automatically are included in new features, security patches and updates.  They are delivered to you through the cloud and you don’t have to buy a new package of software.
  2. Mobility & Remote Access.
    You can work within applications from your computer, and once you connect to your network or WIFI, they will upload your work to the “cloud” so it will be stored and your app will sync with any new updates available. Many apps can be used on computers, phones and tablets, giving you options for when and where you work.
  3. Consistent Expense Management with Fewer Surprises
    With non-subscription apps, you’re likely to have to purchase a new version after a year or two. So it makes $ense to move to subscription-based apps that have consistent monthly costs.  Many have no annual commitment and are scalable to fit fluctuations in your company’s needs.

You’re going to see technology developers offering more and more subscription based apps and phasing out “big box” purchase options over time.  But the benefits of version updates, feature updates, level expenses and remote access make this shift to subscriptions a change you can leverage to benefit your business.  Contact our team if you need help moving to subscription apps and finding solutions that scale for your business needs.